One of the most powerful tools our Scottsdale website designers use to drive traffic to your website is SEO. How does it work? When a consumer uses Google to search for a product, service, or business, they are presented with a list of results. Studies indicate that they are most likely to click on websites that appear at, or near, the top of the page.
SEO is a technique that ensures your website maintains this coveted listing at the top of the search engine results page. However, there is far more to SEO than mere ranking – you also have to ensure that your website is ranking for the right keyword phrases.
This is where many SEO web design efforts fail because if you rank for the wrong keywords, then you aren’t driving traffic to your site that can then be converted into sales. By approaching SEO during the design phase of your website, the keyword phrases that are most desirable are woven into the very fabric of the site.
After identifying the best, most used, keyword phrases for your particular business and location, our writers incorporate them into your written content. This is called keyword optimization, and while effective, it is frequently misunderstood by many web designers.