About Ajax Creative

PRODUCING UNFORGETTABLE BRANDED CONTENT THAT ENGAGES AND MOVES

Our Toronto video production company was founded by humans who believe in grabbing life by the horns. We’re not afraid to feel afraid, and want to instill that bravery in our clients, their visual campaigns and their audiences. We’re different from other video production companies because we believe impactful videos need to be more than just beautiful; they need to be brave, bold and infused with creative energy.

We help brands and agencies take the calculated risks they need to win in the fight against mediocrity and produce videos that move audiences and inspire awe — and action.

Video Production in Toronto, Canada
Logo Gray - Air Canada
Logo Gray - Coors
Logo Gray - Navistar
Logo Gray - Dzofilm
Logo Gray - Hellmanns
Logo Gray - Microsoft
Logo Gray - Tiktok
Logo Gray - WWF
Logo Gray - Virgin
Logo Gray - International Trucks (2)
Logo Gray - Uniliver
Logo Gray - IC Bus

Video Production Services

Creative

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Video Production Services

Production

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Video Production Services

Post-Production

Brave ideas that get brands out of their comfort zones.

The journey to creating a thought-provoking commercial begins with an idea powerful enough to move mountains. Our creative development services blend strategic planning, innovative thinking, and expert storytelling to bring bold new ideas to life.

We consider your audience, story and intended impact, weaving a narrative through intentional storyboarding, scripting and location scouting. The end goal is to create a video that compels viewers to answer the call to action.

Toronto Video Production Process

Boldness in balance

Our unique production process is larger than the sum of its parts. By blending visuals, sound and emotion, we create moving films that mean something more.

x background Emotions

Emotions

Emotional investment drives action. We make audiences feel something by identifying what emotion we need to capture to inspire the right action and concocting the perfect story to rouse it.

Ellipse 22-min

Framing & Transitions

Each scene plays its part in telling a story, but the framing and transitions themselves are part of the narrative. We keep the audience engaged by being intentional about what they’re allowed to see and when. Everything on screen has its purpose; nothing your audience sees is an accident.

Ellipse 20-min

Look + mood

We paint audiences a picture, amplifying the feeling we want them to experience in each scene. Through camera movement, aesthetics, casting and colouring, we can inspire excitement or instill a sense of calm.

Ellipse 18-min

Rhytm

Pacing is like a roller coaster. The story twists right and then left again. It slows down, down, down, and then picks up when you least expect it. Through scripts full of unique storylines and engaging character work, we build emotional connections that inspire commitment.

Ellipse 19-min

Sound

Your beautiful visuals are elevated with sound effects, voice nuances, natural sounds and an impactful music score chosen for the feeling it generates. Every sound is intentional, creating an immersive new world for audiences to explore.

Our Toronto Directors

Jared Galley

TORONTO COMMERCIAL DIRECTOR

Jared’s journey has taken him from directing music videos for major labels like Sony and Virgin Records to crafting emotionally charged ads for high-profile brands such as Microsoft and TikTok. Jared uses a unique blend of film and documentary filmmaking to tell inspiring stories.

"Tell me your story and I'll give you a film."

With a rich background in music and film, Jared has developed a distinct creative process he brings to every project. He uses the rhythm and texture of music to establish a tone that serves as a universal language and a bridge connecting the client, agency, and director. This innovative approach to storytelling ensures every campaign is imbued with emotional depth supported by a compelling narrative.

Every video project Jared creates for our video production company captivates audiences and achieves client objectives, creating content that is as engaging as it is unforgettable.

Our Toronto Directors

Martin Marko

TORONTO COMMERCIAL DIRECTOR

With a storytelling style anchored in robust visuals and captivating sound design, Martin Marko crafts each of his works into a cinematic expedition. Overflowing with humanity, motivation, and a dash of subtle humor, his narratives are more than mere tales – they are immersive journeys.

"I'm here to captivate, resonate, inspire, and bring laughter - all in one cinematic experience"

Martin's expertise lies in interweaving visuals and soundscapes, allowing him to sculpt emotive cinematic experiences that encapsulate the essence of human emotions and aspirations.

Our Toronto Directors

Tom Clover

TORONTO COMMERCIAL DIRECTOR

Tom Clover is a director from London, UK whose work is packed with humour, energy and heaps of character.

"I direct ads, music videos & short films - I also like skateboarding & dogs & skateboarding dogs."

 

Our Toronto Directors

Sovereigns

TORONTO COMMERCIAL DIRECTOR

"The art of the craft is to blur the lie between a brands story and the story at hand."

50% Australian & 50% British. 

The perfect recipe for some wild thinking.

Simon Morehead & James Hulbert are SOVEREIGNS.

Based out of Dubai and Stockholm, traversing the world to capture visuals and tell stories.

Creatives Wanted

Creativity reigns supreme at Ajax; whether we’re creating corporate videos or branded campaigns, our work is bold, brave and unforgettable. Our producers are always on the lookout for new talent in Toronto to help eradicate mediocrity. If you believe good enough is never acceptable and have experience working with video production companies, we want to hear from you. Submit your information to be considered for future video production projects.
Join our crew

With offices in Toronto, Ottawa and Vancouver, our video production agency has Canada covered.

Your Toronto video production company is here.

Start your video production journey today. Leave your details, and we’ll get back to you within 24 hours.

Start your project

60 Atlantic Avenue, Suite 200, Toronto, ON, M6K 1X9
E: info@ajaxcreative.com

Video Production Question?

Do you have a question about our process? Looking for a Toronto video production company? Curious about what brave ideas we have for your brand? Get in touch or check out our FAQ below.

show answer WHY AJAX CREATIVE?

We’re not your typical Toronto video production company. We combine our passions, creativity, and experience to craft a one-of-a-kind customer experience for our clients. How? By producing unrivaled videos with a unique storytelling approach that entertains, inspires, and ignites your audience.

show answer WHERE ARE YOU LOCATED? DO YOU TRAVEL?

Our video production offices situate across Canada in Ottawa, Toronto, and Vancouver. With a global range of clients, we often travel across Canada and internationally to Europe and the USA.

show answer WHAT TYPES OF VIDEOS DO YOU PRODUCE?

As a Toronto-based video production company, we produce virtually any type of video that you can imagine. We work with a diverse range of industries in both B2B and B2C, which means we create an equally diverse assortment of videos. These include documentary videos, brand videos, corporate videos, explainer videos, animation videos, product videos, testimonial videos, commercials, VFX and drone videos.

show answer CAN WE WORK REMOTELY?

Absolutely. Most of our clients prefer working remotely with us. We often correspond through email, phone calls, or video calls – but we're flexible. Want to meet face-to-face? Happy to do so! Let us know how you envision working together, and we can make it happen.

show answer WHAT'S YOUR PROCESS?

Video production is no walk in the park – plenty goes into producing a high-quality video, and the process depends on each project’s unique requirements. Typically, as a Toronto video production company, our production process looks like this: Research & Development – We always start with thorough research and development where we dive into video concept creation, video campaigning, storyboarding, scriptwriting, and location scouting. Pre-Production – We take care of all project management, including scheduling, sourcing, licensing, and communication with clients and actors. We map out all the necessary equipment, shooting days, and editing days before production begins. Live-Action Production – We always use state-of-the-art cameras, lights, audio equipment, drones, and more to capture everything we need to create the story mapped out in our creative brief. We plan everything well in advance to ensure the day runs smoothly with a schedule and, of course, solid communication. Post-Production – This is where the magic happens. We take all of the video footage and realize your story through editing, color grading, compositing, rendering, exporting, musical score, sound FX voice-overs, sound recording, mixing, and mastering. Here, we finalize your video with any visual effects like animation or motion design.

show answer WHAT FILE FORMAT WILL I RECEIVE?

We can provide you with nearly any video file format you need. Typically, our clients request files in MP4, MOV, or WEBM format.

show answer HOW LONG WILL IT TAKE TO PRODUCE?

Each project typically takes us between 5-7 weeks to produce. Depending on each client's unique needs, we can always finalize the video sooner or later.

show answer HOW DOES CHANGE REQUESTS WORK?

We’re always open to discuss any changes to your video. All you have to do is drop us an email or give us a call. Each project includes a complimentary first round of changes, with additional changes at an additional cost.

show answer WHAT'S THE PAYMENT PROCESS?

Any projects under $100k require a 50% deposit upfront with the remaining 50% upon project completion. Why? We want you to love the final product before the final payment. For any video projects over $100k, we provide custom payment terms.

show answer CAN I BUY THE RAW FILES?

Yes! We offer free storage of video footage for up to 6 months for each project, and you can purchase RAW Files at an additional cost (subject to the amount and quality of the video footage). This cost will also include the hard drive and shipping fees.

show answer WHAT DO I DO WITH THE FINAL FILES?

Upon final delivery of each project, we ensure you have all the correct outputs ready for distribution. We can also assist you with the distribution strategy for an additional cost. This process usually involves collaborating with another agency or marketing consultant specialized in your industry and distribution methods to create a game plan to optimize your investment.

show answer WHAT EQUIPMENT DO YOU USE? HOW MUCH WILL IT COST?

Our Toronto Video Production company uses industry-leading equipment, including an Alexa 35, RED DSMC2 2 Dragon-X 6K cameraInspire 2 x7 Drone, and Black Magic Ursa Mini Pro 4.6k camera. If you require alternative or specific equipment, we’re happy to rent additional camera equipment as needed.

show answer HOW DO WE CAREFULLY TAILOR OUR APPROACH TO CREATE YOUR MASTERPIECE?

Concept & Creative Development - It all starts with the foundations. This includes concept creation, scriptwriting, and storyboarding. Pre-Production - We'll seamlessly handle the nitty-gritty details of pre-production logistics - including scheduling, sourcing props & costumes, location scouting, and coordination. Toronto Live-Action Production - United by a shared vision for your project and equipped with cutting-edge equipment, we'll capture every scene of your story beautifully. Post Production - This is where the magic happens. We'll transform raw footage into a powerful story with editing, compositing, rendering, sound, animation, mixing, and mastering.

show answer HOW ARE THE RAW FILES DELIVERED?

If you request the RAW video files, we can ship them to you on a hard drive upon project completion. However, if you express a need for the RAW files before project completion and we outlined special arrangements for this, we can proceed accordingly.